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Sole Design Group

Compete Like a National
Hospitality Brand

Digital marketing services for independent resorts, hotels, golf courses, and other hospitality businesses.

Work With SDGSee Our Work

A few of the businesses we work with

SVN | NorthcoLudlow's Island ResortThe Commodore Bar & RestaurantUniversity Club of Saint PaulClear Summit InvestmentsThe Outpost Grand CanyonPonderosa Pines ResortRice Ranch RV ParkStout's Island LodgeOdyssey ResortsW.A. Frost & CompanyGolden Eagle Golf ClubRuttger's Bay Lake ResortSt. James BayCommonwealth Companies

Golden Eagle Golf Club

Minnesota's award-winning Brainerd Lakes course made booking a tee time effortless.

Web DesignSEO & AI SearchDigital AdvertisingContent Marketing
Aerial view of Golden Eagle Golf Club's clubhouse, fairways, and lakeside setting in autumn color

Ludlow's Island Resort

A family resort on Lake Vermilion now fills its cabins from a website as memorable as the stay.

Web DesignSEO & AI SearchDigital AdvertisingContent Marketing
Aerial view of Ludlow's Island Resort at twilight, with pontoon boats along the docks, a lit boathouse, and cabins among the pines above Lake Vermilion

St. James Bay Golf & Pickleball Resort

A Forgotten Coast golf resort turned pickleball into a second season and a second audience.

Digital AdvertisingContent Marketing
Aerial view at twilight of the St. James Bay resort condos beside a still pond and fairway, with pine forest and the Gulf on the horizon

Ruttger's Bay Lake Resort

Minnesota's oldest family resort turned 120 years of tradition into a booking engine for every season.

Web DesignSEO & AI SearchDigital AdvertisingContent Marketing
The main lodge lobby at Ruttger's Bay Lake Resort, with a peaked log-truss ceiling, antler chandeliers, a fieldstone fireplace, and hickory furniture around a coffee service

The digital growth plan for your hospitality business

We provide a unified growth system that connects your website, reservations, customer data, and advertising campaigns to increase your revenue.

All services
A hospitality website on a laptop, showing a resort homepage with a booking bar and curated experiences.

Hospitality Websites

Turn interest into stays, visits, and reservations.

A smartphone showing a sponsored social media ad for a golf club, with the clubhouse and course beside the water.

Digital Advertising

Ad campaigns that deliver qualified leads and reservations.

A tablet showing a search performance dashboard with rising rankings and a Google AI answer featuring a golf resort.

SEO & AI Search

Get discovered where your next customers are already searching.

Hospitality Experience

We Understand Hospitality from the Inside

Our team has worked directly with resorts, restaurants, golf courses, and clubs for decades. We understand occupancy, RevPAR, and how your property actually earns revenue.

Learn About Us
The lobby of a grand historic hotel in the evening, with a painted coffered ceiling, stone columns, and lamplit seating around a fireplace.

Why hospitality businesses choose us over traditional agencies

Most agencies can build a website and run ads. We build the whole system around how hospitality businesses actually earn revenue.

How Sole Design Group compares with a traditional marketing agency across the things that matter to a hospitality business.
Hospitality SpecializationSDGWe have spent decades working in the hospitality industry. We understand ADR, occupancy, RevPAR, direct bookings, tee sheets, private events and seasonal demand.Traditional AgencyHospitality is one industry among many that services are provided for.
Website, Search & AdvertisingSDGOne team runs your website, search visibility, and paid campaigns together, so everything works together.Traditional AgencyOften offered, but split across departments or handed off to outside vendors.
Booking System ExpertiseSDGWe work with hospitality booking engines regularly and design a smooth path from discovering to booking.Traditional AgencyUsually learning your reservation platform for the first time.
Revenue AttributionSDGWe connect campaigns to reservations and revenue wherever the technology allows to calculate your return-on-investment.Traditional AgencyMeasurement often stops at clicks, form submissions, and page views.
Client DashboardSDGEvery client gets a Workspace with live performance, the work in progress, and your brand assets together in one place.Traditional AgencyReporting arrives as a monthly PDF, separate from the work itself.
AI Search VisibilitySDGWe optimize for AI answers and traditional search together, so your property shows up where guests are asking now.Traditional AgencyFocused on traditional rankings, with AI search still treated as an experiment.
Hospitality Operating ExperienceSDGWe work inside the systems a property runs on: booking engines, tee sheets, point of sale, and event calendars.Traditional AgencyStrong marketing skills, without much feel for how a property runs day to day.
What You End Up WithSDGA Marketing System That Drives BookingsTraditional AgencyMarketing Deliverables

Marketing metrics are useful. Revenue is better.

Traffic and clicks tell you something is happening. Revenue tells you whether it's working.

  1. Traffic

  2. Leads

Traffic and Leads: Where most agencies stop

  1. Reservations

  2. Revenue

  3. ROAS

    Return on ad spend

Reservations, Revenue, and ROAS: Where we keep counting

How Much Are OTAs Taking?

See what OTA commissions are actually costing you, and what shifting even a small share of that volume to direct booking would put back in your pocket.

Calculate My OTA Cost

Marketing Workspaces

Your marketing, finally in one place

Monitor how your marketing is performing, track what SDG is working on, and manage your brand assets.

  • Performance Dashboards & Reports

    View your web traffic, conversions, and ad results.

  • Task Management

    Keep track of all marketing activity and tasks being worked on.

  • Brand Assets Library

    Logos, photos, and brand files together and easy to find.

Explore Workspaces

Hospitality Marketing Audit

Looking for more reservations?

We understand how hospitality businesses grow and we can help.

Get Your Complimentary Audit